The six tiers
- Free — Entry point with limited features and customer cap. Good for testing the system.
- Basic — Small studios with one location.
- Essentials — Established small studios needing a handful of custom features.
- Growth — Mid-sized businesses wanting access to most non-Professional features.
- Guru — Top tier with the highest (often unlimited) custom feature allowance.
- Trial — Temporary tier given during account onboarding so new business owners can evaluate the system.
Which plan should I pick
Open Admin → Custom Features and note the features you want. Sum their point costs. Then go to Admin → Shop and pick the lowest-priced plan whose custom-feature ceiling covers your sum. If most of your features are in the Professional group (branded app, custom domain, kiosks, API) you almost certainly want Growth or Guru. If you only need Essentials and a couple of Extras, the Essentials plan is usually enough.
You can upgrade or downgrade at any time, so it is fine to start on a lower tier and move up once you outgrow it.
