2026 Post-Holiday Strategy: 2 Coupon Steps to Bring Clients Back
by Lisa Wang
· 5 min read
The Lunar New Year is approaching, and business owners are busy with the final push before the holiday. But are you worried: "Will business suddenly slow down after the New Year?"
Industry data shows that the first week after the Lunar New Year is often a "painful period" for beauty and fitness industries. The reasons are simple:
⚠️ Tighter budgets: Everyone spent too much on red envelopes and travel during the holiday, reducing their willingness to spend.
⚠️ Still in vacation mode: Clients have not yet switched back to their routines and forget to book appointments.
If you do not want to stare at an empty booking schedule during the first week back, now is the best time to plan ahead.
This article will teach you a powerful combination of "Omcean Booking + LINE Official Account" automation. With just 10 minutes of setup, you can enjoy your holiday while the system automatically sends out "red envelopes" to bring back your loyal clients!
Why Send "Back-to-Work Coupons"?
Compared to physical red envelopes or verbal discounts, electronic coupons have two key advantages:
🔸 Create urgency: Set a "one-week limit" to encourage clients to return immediately after the holiday.
🔸 Precise cost control: Use system settings to "exclude peak hours" or "specify certain classes" to avoid diluting profits.
Step 1: Create Your "Red Envelope" in the OB System
Many owners hesitate to issue coupons because they fear "losing money." But Omcean Booking is designed to help you protect your profits.
Follow these steps to set up your 2026 back-to-work red envelope:
🔸 Log in to the system: Go to Omcean Booking management interface, select "Custom Features" > "Coupons & Discounts."
🔸 Set a promo code: Enter a memorable code like OPEN2026 or WORKOUT888.
Setting the Rules (Most Important):
🔸 Discount amount: We recommend a "fixed amount" (e.g., $100 off). This feels more substantial than a percentage and prevents high-priced classes from being discounted too much.
🔸 Validity period: For maximum urgency, set it to "Valid 2/23 - 2/28 only." Tell clients: "This red envelope is only valid this week - no extensions!"
🔸 Applicable classes: You can exclude already popular classes and direct discounts to "weekday mornings" or "new programs."
💡 OB Pro Tip: Unlike competitors that only offer site-wide discounts, Omcean Booking lets you set a "minimum purchase threshold" (e.g., $1,500 minimum to apply discount). This way, your red envelope not only avoids losses but also increases average order value (AOV).
Step 2: Schedule LINE Messages (So You Can Relax)
When should you send the red envelope? Definitely not on New Year Eve - messages will be buried under "Happy New Year" stickers.
The best timing is: Sunday 2/22, 8:00 PM. This is when everyone has just returned home, lying on the couch scrolling their phones before facing work the next day. This is when your "back-to-work red envelope" will have the highest booking rate!
But you do not need to wake up to send it. Use LINE Official Account Manager "Scheduled Messages" feature:
1. Enter LINE OA backend: Select "Create Broadcast Message."
2. Write your message (sample template):
🧧 【Happy Back to Work! The Boss is Giving Out Red Envelopes!】 🧧
Time to get back on track! To help everyone shake off the holiday indulgence, the boss has prepared a $100 back-to-work red envelope for you!
👇 Click the link below to book next weeks class 👇 [Your Omcean Booking URL]
🔑 Enter promo code: OPEN2026 (⚠️ Valid: 2/23 - 2/28 only, no extensions!)
3. Set send time: Select "Schedule Send" and set it for 2026/02/22 20:00.
4. Press send: Done!
Expected Results: Business Comes In While You Are Still on Vacation
Once you complete these two steps, you can fully enjoy your Lunar New Year holiday without worrying about work.
Here is what will happen at 8 PM on 2/22:
Your LINE Official Account automatically sends the message.
Clients receive the notification, see they can get $100 off, and it is valid "starting tomorrow."
Clients click the link to return to your OB booking site.
Clients enter OPEN2026, the system validates it, and applies the $100 discount.
Your phone buzzes: "New order placed!"
You are still on vacation, but your first week back is already fully booked. This is the power of Marketing Automation.
Conclusion: Spend 5 Minutes Now for a Fully Booked Week
Do not wait until the first day back to scramble for promotions. The difference in business success often lies in these "advance planning" details.
Open your Omcean Booking backend now, set up your back-to-work red envelope, and enjoy your Lunar New Year holiday with peace of mind!
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